Ready to validate something? Tell me what you’d like to test and share three convenient times for a short call. I’ll lock in a time and outline the next steps.

I have 20+ years’ experience working with high-profile digital products across ecommerce, media and sport.

I’ve worked with startups, consultancies and established organisations, bringing clarity and evidence to product decisions.

I believe the best products are built on validated user needs — not guesswork.